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WSHA Business Underwriting

Becoming a WSHA underwriter helps build your business and your brand. Our audiences are actively engaged listeners and will appreciate your on-air message for the straightforward value of its information. They will learn who and where you are and what you do, and your underwriting credit will tell them in the most uncluttered media environment available. Underwriting is a uniquely efficient opportunity for businesses wishing to target their messages for people who value education, music rich in culture and are interested in quality of life issues and the condition of their communities--people who are not readily reached through commercial media. Your support helps us fulfill WSHA mission to serve the triangle community and the world, across Continents, as no other station does with information, culture and global programming.

As a WSHA Underwriter, you will benefit substantially by gaining:

  • Direct access to a concentrated, affluent audience with a powerful, personal commitment to WSHA
  • Name recognition among professionals and business leaders likely to be interested in your products and services
  • Credibility by associating with an influential jazz audience and with intelligent, in-depth journalism from National Public Radio (NPR), and WSHA public affairs.
  • Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community and to WSHA.

Packages can be designed to range from as low as $300 per month.

Sample Message

This hour of programming is being made possible in part by Club Maximum in downtown Raleigh. The Club Maximum is a full service Athletic Club featuring aerobics, individual fitness programs, and a full service spa with whirlpool bath and sauna. For more information on Club Maximum the number is xxx-xxxx.

The WSHA's corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive sponsorship of a particular program to a schedule that spans all segments of the day. There are many ways your business or organization can support WSHA, by: underwriting our radio programs, presenting a challenge grant, sponsoring an event or offering a matching gift for your employees' contributions. You may also become a partner in one of our special events as well as in our fall and spring membership campaigns.

For additional information on underwriting opportunities, call the Underwriting Department at 919-546-8436

Coverage Areas

Chatham County Johnston County
Cumberland County Orange County
Durham County Warren County
Franklin County Wake County

Program Rates

Program Times Rate
The Morning Set 6am-10am $65
Jazz Café 10am-12pm (Mon-Thurs) $65
Jazz Carousel 2pm-7pm $65
Straight No Chaser 8pm-11pm $65
Black Beat Friday (Specialty) 2pm-4pm  $65 
Latin Music  (Specialty) 6pm-9pm  $65 
R&B Hip Hop (Specialty)
9pm-1am (Saturdays)  $65 
Beale Street Caravan  (Specialty) 8pm-9pm (Sundays)  $65 
Funk Friday  (Specialty) 4pm-8pm (Fridays)  $65 
Michael Eric Dyson Show (News)  1pm-2pm (Mon-Fri)  $65 
Tell Me More (News)  7pm-8pm (Mon-Thurs)  $65 
NPR News Breifs (News)  Hourly  $65 
Morning Jazz (Weekend)  6am-9am (Saturdays) $65 
Traces Faces & Places (Weekend) 9am-12pm (Saturdays $65 
Reggae Lounge (Weekend)   12pm-3pm (Saturdays) $65 
African Series (Weekend)  3pm-6pm (Saturdays) $65 
Gospel Morning Joy (Weekend)  6am-12pm (Sunday) $65 
Sunday Jazz Matinee (Weekend)   12pm-4pm (Sunday) $65 
The Blues is the Blues (Weekend)   4pm-8pm  $65 

Additional Rates

  • 3-Hour Live Remote Broadcast - $1,000
  • Nonprofit Rate - $50

Past and Present Underwriters

Dr. Karen Petty Mechanics & Farmers Bank
2112 Percussions NC Museum of History
Amphitheatre of Cary NC Museum of Sciences
Bell South Mobility North Carolina Public Radio
Burning Cole Theatre North Carolina Symphony
Blue Cross Blue Shield Peace Camera
Books at Quail Ridge Peoples International Market
Carolina Rail Hawks Progressive Solutions
Case Handyman Remodeling Rex Healthcare
Community Dental The Big Picture Art Gallery
Community Wholeness The McKimmon Center
Cool Running Jamaican Cuisine The Poor House
Croissants Bakery & Café The Spencer Group
Cup A Joe The Spin Cycle
Duke University Department of Music The Vital link
French Connection Time Warner Cable
Harry's Guitar Tosca
Hayti Heritage Center Wake Heart Associates
Integra Mortgage Wake Opportunities
Irrgardless Caf'e Walnut Creek Amphitheatre
Jamaican Market Place Wardell & Associates PLLC
Jamaica Paradise Wide Sky Promotions
Kreative Koncepts World Wide Mortgage
Lea Funeral Home YMCA of Wake County
Littleton Advertising Zion Gates
Marsh Woodwinds Healthy Start Foundation
MBC Network Durham Performing Arts Center
McRay Studios