Genesis Doubledee Joins Shaw University as Senior Director of Marketing and Communications

Shaw University is pleased to welcome Genesis Doubledee as Senior Director of Marketing and Communications. A strategic communications and creative leader with more than a decade of experience spanning across higher education, nonprofit, media and corporate sectors, Doubledee brings a proven track record of building impactful campaigns, leading cross-functional initiatives, and elevating organizational brands through compelling visual and written communications.

Doubledee holds a Bachelor of Science in Mass Communication from North Carolina Central University and a Master of Arts in Digital Communication and Advertising from Syracuse University. Her appointment to Shaw University is especially meaningful given her longstanding connection to the institution through her father, a proud Shaw alumnus and Hall of Fame inductee. That personal connection, combined with her professional experience, fuels her commitment to advancing the university’s mission and sharing the stories that make Shaw a transformational place for students, alumni and the community.

As Senior Director of Marketing and Communications, Doubledee will lead the university’s communications strategy, brand storytelling, media relations, and marketing initiatives, helping to strengthen engagement and elevate the visibility of Shaw University’s legacy, impact and future.